MSc by Research Studentship in Developing e-marketing Capability, Cranfield University, UK

Cranfield University has an exciting opportunity for a motivated graduate to further develop the e-marketing competence of Kingsfield Computer Products Limited, future proofing the company in the following areas: e-shots, web based promotions, website ranking and web intelligence.

There is an increasing need to leverage the latest developments and communication opportunities provided by e-marketing technologies to stay ahead of the competition. Such technologies provide a financial advantage over the more traditional forms of print and media advertising that are accessible only to large/multinational IT service companies due to their high costs. This need is particularly acute for SME organisations such as Kingsfield, who would benefit the most from such opportunities. Key skills are required in the selection and development of appropriate e-marketing technologies for use within Kingsfield.

A holistic audit of the current marketing practice of Kingsfield is required to establish the detailed scope of this proposed e-marketing project. Current practices will be compared with the opportunities offered by database, email and web portal functionalities. New tools to assist web ranking will also be evaluated for their possible role and value within the e-marketing portfolio for Kingsfield. Due to the aforementioned recent developments in computer and web based technology, the customer data has taken on an increased value. Attempts to capture, mine and analyse such customer data have taken priority in the agendas of not just large organisations but increasingly SME sector companies too. Kingsfield, with the assistance of this project, will be ideally placed to address the e-marketing challenge and progress the development of its business activities.

This project will provide the successful applicant with the experience of working in the specialised domain dealing with e-marketing technologies, such as e-shots, web based promotions, website ranking and web intelligence. It will also provide industrial experience in the area of professional e-marketing and web portal development. The successful applicant will be based within Kingsfield Computer Products Limited in Northampton.

Doctoral Training Centres
This higher research degree is associated with one of our Doctoral Training Centre, which is funded in part by the Research Councils and industry. A generic core skills training programme is provided for all research students. This is structured as a series of half day or full day events and acts as a social and networking forum to foster and develop Cranfield’s research student community.

Entry Requirements
Applicants should have a First or Second Class UK Honours degree (or equivalent) in a relevant discipline such as computer science, software development, information technology/information systems. Research/work experience in e-marketing technologies (such as e-shots, web based promotions, website ranking and web intelligence) is also desirable.

Funding
Supported by Kingsfield Computer Products Limited, this studentship will cover the tuition fees at the UK/EU rate only. Non UK/EU students will have to pay the remainder of their tuition fees before commencing their studies. Applicants are also eligible for a bursary of up to £10,000 p.a. for one year dependent upon qualifications and experience.

How to apply
If you are eligible to apply for this research studentship, please complete the Application Form or you can request that we post one to you. Alternatively you may wish to apply online. For further information contact us today:

School of Applied Sciences
T: +44 (0)1234 754086
E: appliedsciences@cranfield.ac.uk

Please note that we are unable to consider submissions for specific research studentships that fall outside of the stated eligibility criteria.

Application deadline: 19 August 2011
Supervisor: Dr Ashutosh Tiwariand Dr Jörn Mehnen
Duration of award: One year
Award type: MSc by Research

For more information, please visit official website: www.cranfield.ac.uk

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